Leading to Death

Leading to Death was conceived as a departure from traditional music video structure, replacing a fixed edit with a system capable of generating a new sequence on every viewing. Built for the band Poliça, and created in collaboration with Creative Director James Lotter, the project explored how modular storytelling and real-time assembly could reshape a linear medium into something variable and unpredictable.

The film was constructed from a series of structured scenes, each with multiple interchangeable variations. Rather than pre-rendering versions, the experience assembled itself in the browser, selecting and sequencing segments dynamically while maintaining continuity in pacing, tone, and narrative flow.

To preserve the illusion of a single uninterrupted film, each segment was preloaded ahead of playback, allowing transitions to occur seamlessly. What appeared as a cohesive video was, in reality, a coordinated system of independent assets working together in real time.

Built in 2013, the project pushed the limits of browser technology, transforming video from a fixed sequence into a flexible framework capable of producing millions of possible variations.