Clear thinking,
carefully built.

Micon Cinemas is an independent theater chain serving the Chippewa Valley region of Wisconsin, with four locations operating as a local alternative to national multiplexes.  The digital experience needed to bring all locations together under a single, branded destination while supporting online ticketing, seat reservations, and loyalty rewards within a seamless, modern interface.

LIXIL is a global leader in water and housing products, serving both consumers and the trade professionals who specify, install, and rely on their systems every day. LIXIL Pro was created as a dedicated digital platform for those professionals — a place where product information, tools, and project workflows come together in a way that supports how the trade actually works.

After acquiring the Fiat Products brand, Prier needed to establish a standalone digital presence for a line of plumbing products that no longer fit within the seller’s core portfolio. The acquisition did not include a transferable website, leaving Fiat without a digital foundation of its own.

Impartium was brought in to design and build a new site from the ground up — one that reflected Fiat’s identity as a reliable, trade-focused product line while enabling a fast, clean transition following the acquisition.

INAX designs tile as an experience, not an accent. Its surfaces create depth, rhythm, and atmosphere through the interplay of texture, light, and form — bringing a refined sense of luxury to the spaces they inhabit.  Influenced by Japanese design traditions, each collection reflects a careful balance of beauty and intention. Orientation, pattern, and surface variation are treated as design decisions, shaping how a space feels as much as how it looks.

The LIXIL Water Experience Center is a destination built to immerse visitors in water, design, and atmosphere in a working high-end showroom and event space in New York City’s Flatiron District for architects, designers, and industry partners. Designed as a digital threshold, the site sets the mood and sensibility of the space well before visitors arrive.

Impartium designed and built LIXIL Insider as a private ecommerce platform to provide controlled access to LIXIL products for specific audiences. What began as an internal employee store evolved to support additional groups, tiered pricing, and multiple regions, languages, and currencies.

Amstan Logistics is a long-standing logistics and transportation services company providing 3PL support to manufacturers, distributors, and national brands. With decades of experience managing complex freight operations, the company serves both shippers and carriers across multiple transportation modes.

THQ was a global video game publisher behind some of the most recognized titles in interactive entertainment. Each new release brought its own world, audience, and moment that needed a dedicated digital presence to match. Microsites and Facebook apps became the canvas for capturing that energy, giving players a place to engage with the game before they ever picked up a controller. Good creative design, it turns out, isn't that different from good game design.

Leading to Death transformed a traditional music video into a dynamic system, assembling itself in real time from modular scenes. Each viewing followed a different random sequence, subtly shifting tone, pacing, and meaning while maintaining a seamless, uninterrupted experience. Built in 2013, the project redefined linear storytelling, an approach that earned recognition as a Webby Honoree, by turning a single narrative into millions of possible variations.

The Biggest Loser built a franchise around a simple but counterintuitive idea. Losing is winning. When THQ brought the brand into the gaming space, the digital presence needed to carry that same energy, turning a fitness game into a community experience that kept players accountable, connected, and coming back.